Nawgum’s design contains four sections — two arms and two bumpers — that each feature uniquely molded textures within calculated measurements for grazing gums. The arms replicate what most children prefer to gnaw: a finger. These sections are soft and rubbery on the surface, with a slightly hardened middle, to simulate a bone. The arms are also deliberately situated in opposite directions to help the child maneuver the device.
Nawgum is the all-in-one teether for babies ages zero to 24 months. Unlike other products, this universal teether is designed to manage all areas of the mouth, and during all three stages of baby’s oral development: gumming, front and side teeth and back molars. Nawgum eliminates the need to purchase multiple products over a prolonged period of time as baby cuts his or her new teeth. Nawgum is the first and last step to soothing baby’s sore gums throughout the entire teething process.
Nawgum is non-porous, seamless, and made with food grade silicone. The teether is also nontoxic, BPA-free, and Consumer Product Safety Commission (CPSC) compliant, which is a prerequisite for many vigilant parents today. Additionally, Nawgum is dishwasher safe, allowing for quick and easy sanitization.
Four years ago, an inventive mom noticed something profound. Her six-month-old daughter could not be satisfied with traditional teething toys, especially when dealing with those back molars. She was either disinterested in most teethers or, worse, they were consistently gagging her, making this mom feel very uncomfortable. That’s when Mello & Co. founder and product developer, Sue Kellogg, made the choice to design something better.
After consulting with a group of dentists, an orthodontist, and a pediatrician, Kellogg was armed with information to help determine how a product could be universally developed for an average child’s mouth. The size and weight of Nawgum, along with preferred textures, were born from Mello & Co.’s product research and a successful six-month field study with children up to age two.