Diono Car Seats & Baby Products

Diono products are the ideal solution for today’s “on the go” family, with state-of-the-art product designs that combine safety and convenience so that every family excursion can be the enjoyable experience it was meant to be.

Since the very beginning, Diono has worked to solve the real worries and hassles that parents face everyday. Our first product, in fact, was born from a small but momentous family discussion following a documentary which demonstrated the consequences of improperly secured car seats in collision situations. Within the year, the purposeful kin had created a prototype that would come to be known as Mighty-Tite® — the world’s first and only seatbelt tightener — designed for ease of use and dependable peace of mind.

At its debut at the Juvenile Products Manufacturers Association (JPMA) show in October 1999, Diono’s Mighty-Tite—still in prototype form—took home the “Show Off” Product Innovation Award, along with a number of preorders from attendees who quickly recognized the promise this solution offered.

Mighty-Tite went on to win the “Most Innovative Product” Award from Mother & Baby in 2002.

By then, Mighty-Tite’s reputation had already crossed the Atlantic, and Diono had officially established its first overseas wholesale operation in Staffordshire, England, serving chain and independent retailers throughout the United Kingdom and Europe.

2002 also marked two new product introductions, both of which also made their entrance at the annual JPMA show. One was the Super Mat, a popular product fashioned to contour to any vehicle seat and protect upholstery from permanent indentations caused by child safety seats.

But the excitement was far from over. In 2005, Diono transformed the industry for a second time with the introduction of the Radian Car Seat, the first steel-reinforced folding car seat designed to make travel and storage more convenient than ever… then again in 2007 with the roll out of the Monterey booster seat, the first height- and width-adjustable child booster seat devised to accommodate children as they continue to grow up to 63 inches tall or 120 pounds.

The Monterey booster seat won Diono another prestigious Mother & Baby Award in 2008, this time for “Best Junior Car Seat,” and both products have appeared in such magazines as Creative Child, Parenting, Pregnancy, Pregnancy & Newborn, and Fit Pregnancy.

In August 2008, Sunshine Kids Juvenile Products, now Diono, was further recognized as one of Inc 5000’s fastest growing companies in the U.S.

Today, with more than 100 product offerings available in 54 countries worldwide and company offices in the U.S., the United Kingdom, Canada and Germany, Diono continues to answer families’ everyday needs with car seats, storage solutions, and related travel and stroller accessories that have earned the trust and respect of parents around the globe.

Previously known as Sunshine Kids Juvenile Products and in business more than a decade, we reflect upon our success with pride. We also look to the next ten years, and beyond, with imagination, ingenuity and a solid commitment to providing you, our valued customer, with the quality and convenience you’ve come to expect from each and every Diono product.